ONLINE FLOWERS BOUTIQUE – PERSONALIZED GIFTING EXPERIENCE
ONLINE FLOWERS BOUTIQUE – PERSONALIZED GIFTING EXPERIENCE
Not Just Flowers is an online flower boutique targeting Millennials and Gen Z customers in the Greater Seattle area.
The key goal was to create a unique, personalized shopping experience that goes beyond traditional e-commerce flower shops.
UX/UI Design | E-commerce | Conversion Optimization
Client
LEA AMBOS
Year
2025
Category
BUSINESS
CHALLENGE
CHALLENGE
Standard product listings were generating low engagement and limited emotional connection with users.
The client wanted to increase conversion rates and differentiate the brand in a saturated market.
Standard product listings were generating low engagement and limited emotional connection with users.
The client wanted to increase conversion rates and differentiate the brand in a saturated market.
CHALLENGE
Standard product listings were generating low engagement and limited emotional connection with users.
The client wanted to increase conversion rates and differentiate the brand in a saturated market.
MY APPROACH
MY APPROACH
I introduced the idea of an interactive mood-based quiz that allows users to select preferences through visual prompts:
– Interior style
– Favorite Disney characters
– Clothing aesthetics
– Lifestyle mood boards (e.g., "Chill by the ocean", "Night out with friends", "Romantic dinner")
– Personal comments for the florist
This approach turned the flower ordering process into an engaging and playful user journey.
I introduced the idea of an interactive mood-based quiz that allows users to select preferences through visual prompts:
– Interior style
– Favorite Disney characters
– Clothing aesthetics
– Lifestyle mood boards (e.g., "Chill by the ocean", "Night out with friends", "Romantic dinner")
– Personal comments for the florist
This approach turned the flower ordering process into an engaging and playful user journey.
MY APPROACH
I introduced the idea of an interactive mood-based quiz that allows users to select preferences through visual prompts:
– Interior style
– Favorite Disney characters
– Clothing aesthetics
– Lifestyle mood boards (e.g., "Chill by the ocean", "Night out with friends", "Romantic dinner")
– Personal comments for the florist
This approach turned the flower ordering process into an engaging and playful user journey.
DESIGN SOLUTION
DESIGN SOLUTION
Focused on clean UI and mobile-friendly layouts to suit the target demographic.
Used a fresh color palette of natural greens and soft yellows to convey freshness, creativity, and individuality.
Implemented a smooth, step-by-step quiz flow, reducing friction and improving the overall UX.
Maintained a balance between aesthetic minimalism and emotional storytelling through visuals and copy.
Focused on clean UI and mobile-friendly layouts to suit the target demographic.
Used a fresh color palette of natural greens and soft yellows to convey freshness, creativity, and individuality.
Implemented a smooth, step-by-step quiz flow, reducing friction and improving the overall UX.
Maintained a balance between aesthetic minimalism and emotional storytelling through visuals and copy.
DESIGN SOLUTION
Focused on clean UI and mobile-friendly layouts to suit the target demographic.
Used a fresh color palette of natural greens and soft yellows to convey freshness, creativity, and individuality.
Implemented a smooth, step-by-step quiz flow, reducing friction and improving the overall UX.
Maintained a balance between aesthetic minimalism and emotional storytelling through visuals and copy.
BUSINESS IMPACT
BUSINESS IMPACT
After launch, conversion rates for custom-made bouquets doubled compared to standard online catalog sales.
The quiz experience generated higher engagement and social shares, positioning the brand as a creative and user-focused local business.
After launch, conversion rates for custom-made bouquets doubled compared to standard online catalog sales.
The quiz experience generated higher engagement and social shares, positioning the brand as a creative and user-focused local business.
BUSINESS IMPACT
After launch, conversion rates for custom-made bouquets doubled compared to standard online catalog sales.
The quiz experience generated higher engagement and social shares, positioning the brand as a creative and user-focused local business.
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Eligible to work in the EU (no sponsorship required).
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Eligible to work in the EU (no sponsorship required).
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