Nadiia Akymova - Portfolio

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18:49:59

CONTACT NOW

LENA ASPETTE — STYLE WITH CONFIDENCE

Style with Confidence is a newly designed landing page for a niche product created by an established London-based personal stylist featured in Elle and other major publications.

The project focused on launching a highly targeted offer for women aged 50+ in the UK and US, designed as a standalone entry point alongside the client’s existing brand website.

The landing page was designed and built end-to-end in 4 days.

Client

Lena Aspette | London, UK

Year

2023

CHALLENGE

The challenge was not visual redesign, but conversion under real-world constraints.

Key challenges included:

Designing for women 50+, with different trust triggers, reading behavior, and decision-making patterns
Avoiding modern or trend-driven UI patterns that could feel unfamiliar or intimidating
Turning raw, unstructured text and before/after photos into a clear conversion flow
Achieving high conversion with one focused user journey
Working within a legacy version of Wix (not Wix Studio)
No possibility to transfer layouts from Figma
A strict 4-day timeline and the client’s request to stay fully inside her existing Wix setup

The challenge was not visual redesign, but conversion under real-world constraints.

Key challenges included:

Designing for women 50+, with different trust triggers, reading behavior, and decision-making patterns
Avoiding modern or trend-driven UI patterns that could feel unfamiliar or intimidating
Turning raw, unstructured text and before/after photos into a clear conversion flow
Achieving high conversion with one focused user journey
Working within a legacy version of Wix (not Wix Studio)
No possibility to transfer layouts from Figma
A strict 4-day timeline and the client’s request to stay fully inside her existing Wix setup

CHALLENGE

The challenge was not visual redesign, but conversion under real-world constraints.

Key challenges included:

Designing for women 50+, with different trust triggers, reading behavior, and decision-making patterns
Avoiding modern or trend-driven UI patterns that could feel unfamiliar or intimidating
Turning raw, unstructured text and before/after photos into a clear conversion flow
Achieving high conversion with one focused user journey
Working within a legacy version of Wix (not Wix Studio)
No possibility to transfer layouts from Figma
A strict 4-day timeline and the client’s request to stay fully inside her existing Wix setup

MY APPROACH

I approached the project as a focused product launch, not a branding or visual exercise.

Treated the landing page as a standalone product with one primary goal
Designed specifically for age, cultural context, and trust-based decision making
Prioritized clarity, familiarity, and reassurance over visual novelty
Structured content to reduce cognitive load and hesitation
Adapted the design process to platform limitations instead of fighting them

Given the constraints, the solution was to design and build directly inside Wix, making UX decisions during implementation.

Every decision was guided by one question:
“Would this feel clear, safe, and trustworthy for a woman in her 50s?”

I approached the project as a focused product launch, not a branding or visual exercise.

Treated the landing page as a standalone product with one primary goal
Designed specifically for age, cultural context, and trust-based decision making
Prioritized clarity, familiarity, and reassurance over visual novelty
Structured content to reduce cognitive load and hesitation
Adapted the design process to platform limitations instead of fighting them

Given the constraints, the solution was to design and build directly inside Wix, making UX decisions during implementation.

Every decision was guided by one question:
“Would this feel clear, safe, and trustworthy for a woman in her 50s?”

MY APPROACH

I approached the project as a focused product launch, not a branding or visual exercise.

Treated the landing page as a standalone product with one primary goal
Designed specifically for age, cultural context, and trust-based decision making
Prioritized clarity, familiarity, and reassurance over visual novelty
Structured content to reduce cognitive load and hesitation
Adapted the design process to platform limitations instead of fighting them

Given the constraints, the solution was to design and build directly inside Wix, making UX decisions during implementation.

Every decision was guided by one question:
“Would this feel clear, safe, and trustworthy for a woman in her 50s?”

DESIGN SOLUTION

The final solution is a minimalist, text-first landing page designed to feel calm, familiar, and easy to navigate.

Key design decisions:

Simple, predictable layout with a linear reading flow
High text readability and generous spacing
No trend-based UI patterns or decorative complexity
Carefully integrated before/after images that support confidence, not pressure
One primary CTA and one clear conversion path
Visual language aligned with UK and US cultural expectations for this age group

The page guides users from understanding to action without urgency or friction.

The final solution is a minimalist, text-first landing page designed to feel calm, familiar, and easy to navigate.

Key design decisions:

Simple, predictable layout with a linear reading flow
High text readability and generous spacing
No trend-based UI patterns or decorative complexity
Carefully integrated before/after images that support confidence, not pressure
One primary CTA and one clear conversion path
Visual language aligned with UK and US cultural expectations for this age group

The page guides users from understanding to action without urgency or friction.

DESIGN SOLUTION

The final solution is a minimalist, text-first landing page designed to feel calm, familiar, and easy to navigate.

Key design decisions:

Simple, predictable layout with a linear reading flow
High text readability and generous spacing
No trend-based UI patterns or decorative complexity
Carefully integrated before/after images that support confidence, not pressure
One primary CTA and one clear conversion path
Visual language aligned with UK and US cultural expectations for this age group

The page guides users from understanding to action without urgency or friction.

BUSINESS IMPACT

After launch, the landing page demonstrated exceptionally high performance for a niche, high-trust audience:

69% of visitors converted into paying customers
Multiple users reached out to support requesting installment payment options, indicating high intent combined with price sensitivity
The page successfully validated the product-market fit for this specific audience segment

Beyond immediate sales, the landing page provided actionable insights for future optimization, including pricing flexibility and payment structure.

This project shows how UX design can drive conversion by building confidence and clarity — especially for high-trust audiences.

After launch, the landing page demonstrated exceptionally high performance for a niche, high-trust audience:

69% of visitors converted into paying customers
Multiple users reached out to support requesting installment payment options, indicating high intent combined with price sensitivity
The page successfully validated the product-market fit for this specific audience segment

Beyond immediate sales, the landing page provided actionable insights for future optimization, including pricing flexibility and payment structure.

This project shows how UX design can drive conversion by building confidence and clarity — especially for high-trust audiences.

BUSINESS IMPACT

After launch, the landing page demonstrated exceptionally high performance for a niche, high-trust audience:

69% of visitors converted into paying customers
Multiple users reached out to support requesting installment payment options, indicating high intent combined with price sensitivity
The page successfully validated the product-market fit for this specific audience segment

Beyond immediate sales, the landing page provided actionable insights for future optimization, including pricing flexibility and payment structure.