LENA ASPETTE — SMART SHOPPING CLUB
LENA ASPETTE — SMART SHOPPING CLUB
Lena Aspette is a London-based stylist with features in Elle and other major publications. Her work blends timeless elegance with bold personal expression. With years of experience in 1:1 styling, Lena was ready to scale her services through a digital membership club — the Smart Shopping Club — offering exclusive wardrobe tips, curated product links, and access to her community.
Client
Lena Aspette | London, UK
Year
2023
Category
Web Design / Wix Implementation
Live Project
Explore Full Project
CHALLENGE
CHALLENGE
This was Lena’s first digital product. She needed a website that would:
– Convert visitors into paying members with minimal friction
– Reflect her dual aesthetic: natural and effortless, yet bold and editorial
– Reinforce her authority with press mentions and recognizable styling work
– Be editable without code, so she could update content independently
This was Lena’s first digital product. She needed a website that would:
– Convert visitors into paying members with minimal friction
– Reflect her dual aesthetic: natural and effortless, yet bold and editorial
– Reinforce her authority with press mentions and recognizable styling work
– Be editable without code, so she could update content independently
CHALLENGE
This was Lena’s first digital product. She needed a website that would:
– Convert visitors into paying members with minimal friction
– Reflect her dual aesthetic: natural and effortless, yet bold and editorial
– Reinforce her authority with press mentions and recognizable styling work
– Be editable without code, so she could update content independently
MY APPROACH
MY APPROACH
I approached the project from both brand strategy and conversion UX angles:
– Planned the structure and flow to ensure a clear value proposition and intuitive signup journey
– Guided the client in writing concise, persuasive content
– Chose Wix as the platform for its flexibility and ease of client-side editing
– Focused on building trust and exclusivity through testimonials, press features, and visuals
I approached the project from both brand strategy and conversion UX angles:
– Planned the structure and flow to ensure a clear value proposition and intuitive signup journey
– Guided the client in writing concise, persuasive content
– Chose Wix as the platform for its flexibility and ease of client-side editing
– Focused on building trust and exclusivity through testimonials, press features, and visuals
MY APPROACH
I approached the project from both brand strategy and conversion UX angles:
– Planned the structure and flow to ensure a clear value proposition and intuitive signup journey
– Guided the client in writing concise, persuasive content
– Chose Wix as the platform for its flexibility and ease of client-side editing
– Focused on building trust and exclusivity through testimonials, press features, and visuals
DESIGN SOLUTION
DESIGN SOLUTION
– Color system: A combination of herbal green and raspberry red captured Lena’s love for natural tones with a bold twist
– Typography: Neutral, elegant sans-serif fonts created a modern yet timeless look
– Visuals: Magazine-style cutouts and layered imagery reflected her editorial sensibility
– UX/UI: Clear CTAs, minimalistic sections, and consistent spacing created a smooth and immersive user journey
– CMS-friendly layout in Wix empowered Lena to run her club without developer help
– Color system: A combination of herbal green and raspberry red captured Lena’s love for natural tones with a bold twist
– Typography: Neutral, elegant sans-serif fonts created a modern yet timeless look
– Visuals: Magazine-style cutouts and layered imagery reflected her editorial sensibility
– UX/UI: Clear CTAs, minimalistic sections, and consistent spacing created a smooth and immersive user journey
– CMS-friendly layout in Wix empowered Lena to run her club without developer help
DESIGN SOLUTION
– Color system: A combination of herbal green and raspberry red captured Lena’s love for natural tones with a bold twist
– Typography: Neutral, elegant sans-serif fonts created a modern yet timeless look
– Visuals: Magazine-style cutouts and layered imagery reflected her editorial sensibility
– UX/UI: Clear CTAs, minimalistic sections, and consistent spacing created a smooth and immersive user journey
– CMS-friendly layout in Wix empowered Lena to run her club without developer help
BUSINESS IMPACT
BUSINESS IMPACT
– The site created a seamless entry point for new members and allowed Lena to move from 1:1 communication to automated onboarding
– The aesthetic reinforced her positioning as a high-end, yet accessible stylist
– She can now easily edit and expand the platform on her own, reducing dependency on external support
– The launch of the Smart Shopping Club marked Lena’s transition to a scalable business model
– The site created a seamless entry point for new members and allowed Lena to move from 1:1 communication to automated onboarding
– The aesthetic reinforced her positioning as a high-end, yet accessible stylist
– She can now easily edit and expand the platform on her own, reducing dependency on external support
– The launch of the Smart Shopping Club marked Lena’s transition to a scalable business model
BUSINESS IMPACT
– The site created a seamless entry point for new members and allowed Lena to move from 1:1 communication to automated onboarding
– The aesthetic reinforced her positioning as a high-end, yet accessible stylist
– She can now easily edit and expand the platform on her own, reducing dependency on external support
– The launch of the Smart Shopping Club marked Lena’s transition to a scalable business model
More Works More Works
More Works More Works
LEAD GENERATION AGENCY
B2B | UX/UI DESIGN
2025
2025
LEAD GENERATION AGENCY
B2B | UX/UI DESIGN
2025
2025
LEAD GENERATION AGENCY
B2B | UX/UI DESIGN
2025
2025
LEAD GENERATION AGENCY
B2B | UX/UI DESIGN
2025
2025
ONLINE FLOWERS BOUTIQUE
UX/UI DESIGN | E-COMMERCE
2025
2025
ONLINE FLOWERS BOUTIQUE
UX/UI DESIGN | E-COMMERCE
2025
2025
ONLINE FLOWERS BOUTIQUE
UX/UI DESIGN | E-COMMERCE
2025
2025
ONLINE FLOWERS BOUTIQUE
UX/UI DESIGN | E-COMMERCE
2025
2025
Eligible to work in the EU (no sponsorship required).
Go Back To Top
Eligible to work in the EU (no sponsorship required).
Go Back To Top