ONLINE FLOWERS BOUTIQUE – PERSONALIZED GIFTING EXPERIENCE
ONLINE FLOWERS BOUTIQUE – PERSONALIZED GIFTING EXPERIENCE
Not Just Flowers is an online flower boutique targeting Millennials and Gen Z customers in the Greater Seattle area.
The key goal was to create a unique, personalized shopping experience that goes beyond traditional e-commerce flower shops.
UX/UI Design | E-commerce | Conversion Optimization
CHALLENGE
CHALLENGE
Standard product listings were generating low engagement and limited emotional connection with users.
The client wanted to increase conversion rates and differentiate the brand in a saturated market.
Standard product listings were generating low engagement and limited emotional connection with users.
The client wanted to increase conversion rates and differentiate the brand in a saturated market.
CHALLENGE
Standard product listings were generating low engagement and limited emotional connection with users.
The client wanted to increase conversion rates and differentiate the brand in a saturated market.
MY APPROACH
MY APPROACH
I introduced the idea of an interactive mood-based quiz that allows users to select preferences through visual prompts:
– Interior style
– Favorite Disney characters
– Clothing aesthetics
– Lifestyle mood boards (e.g., "Chill by the ocean", "Night out with friends", "Romantic dinner")
– Personal comments for the florist
This approach turned the flower ordering process into an engaging and playful user journey.
I introduced the idea of an interactive mood-based quiz that allows users to select preferences through visual prompts:
– Interior style
– Favorite Disney characters
– Clothing aesthetics
– Lifestyle mood boards (e.g., "Chill by the ocean", "Night out with friends", "Romantic dinner")
– Personal comments for the florist
This approach turned the flower ordering process into an engaging and playful user journey.
MY APPROACH
I introduced the idea of an interactive mood-based quiz that allows users to select preferences through visual prompts:
– Interior style
– Favorite Disney characters
– Clothing aesthetics
– Lifestyle mood boards (e.g., "Chill by the ocean", "Night out with friends", "Romantic dinner")
– Personal comments for the florist
This approach turned the flower ordering process into an engaging and playful user journey.
DESIGN SOLUTION
DESIGN SOLUTION
Focused on clean UI and mobile-friendly layouts to suit the target demographic.
Used a fresh color palette of natural greens and soft yellows to convey freshness, creativity, and individuality.
Implemented a smooth, step-by-step quiz flow, reducing friction and improving the overall UX.
Maintained a balance between aesthetic minimalism and emotional storytelling through visuals and copy.
Focused on clean UI and mobile-friendly layouts to suit the target demographic.
Used a fresh color palette of natural greens and soft yellows to convey freshness, creativity, and individuality.
Implemented a smooth, step-by-step quiz flow, reducing friction and improving the overall UX.
Maintained a balance between aesthetic minimalism and emotional storytelling through visuals and copy.
DESIGN SOLUTION
Focused on clean UI and mobile-friendly layouts to suit the target demographic.
Used a fresh color palette of natural greens and soft yellows to convey freshness, creativity, and individuality.
Implemented a smooth, step-by-step quiz flow, reducing friction and improving the overall UX.
Maintained a balance between aesthetic minimalism and emotional storytelling through visuals and copy.
BUSINESS IMPACT
BUSINESS IMPACT
After launch, conversion rates for custom-made bouquets doubled compared to standard online catalog sales.
The quiz experience generated higher engagement and social shares, positioning the brand as a creative and user-focused local business.
After launch, conversion rates for custom-made bouquets doubled compared to standard online catalog sales.
The quiz experience generated higher engagement and social shares, positioning the brand as a creative and user-focused local business.
BUSINESS IMPACT
After launch, conversion rates for custom-made bouquets doubled compared to standard online catalog sales.
The quiz experience generated higher engagement and social shares, positioning the brand as a creative and user-focused local business.
More Works More Works
More Works More Works
Eligible to work in the EU (no sponsorship required).
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Eligible to work in the EU (no sponsorship required).
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