Nadiia Akymova - Portfolio

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Orient Logistics – Website Redesign

Orient Logistics is a family-owned logistics and freight forwarding company based in Chicago, operating primarily across the U.S. and Mexico. Before the redesign, their digital presence relied on a dated early-2000s website that lacked mobile responsiveness, visual clarity, and functional usability — making it nearly invisible to potential clients and job seekers.

Client

Orient Logistics

Year

2023

CHALLENGE

The company needed:

A modern, trustworthy website to reflect their professionalism and attract new business.
A long-form job application page to streamline their hiring process.
A visual refresh aligned with their brand identity — without departing too far from their recognizable logo.

The old website was static, difficult to update, and failed to generate any inbound leads.

The company needed:

A modern, trustworthy website to reflect their professionalism and attract new business.
A long-form job application page to streamline their hiring process.
A visual refresh aligned with their brand identity — without departing too far from their recognizable logo.

The old website was static, difficult to update, and failed to generate any inbound leads.

CHALLENGE

The company needed:

A modern, trustworthy website to reflect their professionalism and attract new business.
A long-form job application page to streamline their hiring process.
A visual refresh aligned with their brand identity — without departing too far from their recognizable logo.

The old website was static, difficult to update, and failed to generate any inbound leads.

MY APPROACH

I started with a design audit of their existing platform and interviewed the client to understand their workflows and common user scenarios (both customers and applicants). My goals were:

To rebuild digital trust.
Make the brand feel reliable, clean, and modern without overdesigning.
Introduce subtle improvements to the logo while maintaining brand continuity.
Choose a bold, confident blue as the primary color to highlight key actions and guide attention.

I also simplified their navigation and created an intuitive flow for both B2B clients and job seekers.

I started with a design audit of their existing platform and interviewed the client to understand their workflows and common user scenarios (both customers and applicants). My goals were:

To rebuild digital trust.
Make the brand feel reliable, clean, and modern without overdesigning.
Introduce subtle improvements to the logo while maintaining brand continuity.
Choose a bold, confident blue as the primary color to highlight key actions and guide attention.

I also simplified their navigation and created an intuitive flow for both B2B clients and job seekers.

MY APPROACH

I started with a design audit of their existing platform and interviewed the client to understand their workflows and common user scenarios (both customers and applicants). My goals were:

To rebuild digital trust.
Make the brand feel reliable, clean, and modern without overdesigning.
Introduce subtle improvements to the logo while maintaining brand continuity.
Choose a bold, confident blue as the primary color to highlight key actions and guide attention.

I also simplified their navigation and created an intuitive flow for both B2B clients and job seekers.

DESIGN SOLUTION

The result was a clean, minimalist site built with clarity and usability in mind:

A responsive layout optimized for mobile.
Clear service explanations, industry badges, and company background.
A redesigned logo with enhanced spacing and color correction.
A fully integrated job application form with smart sectioning, ideal for mobile completion.
SEO basics and CTAs placed strategically to support conversions.

The design maintained visual alignment with the existing identity but brought a much-needed sense of professionalism and ease.

The result was a clean, minimalist site built with clarity and usability in mind:

A responsive layout optimized for mobile.
Clear service explanations, industry badges, and company background.
A redesigned logo with enhanced spacing and color correction.
A fully integrated job application form with smart sectioning, ideal for mobile completion.
SEO basics and CTAs placed strategically to support conversions.

The design maintained visual alignment with the existing identity but brought a much-needed sense of professionalism and ease.

DESIGN SOLUTION

The result was a clean, minimalist site built with clarity and usability in mind:

A responsive layout optimized for mobile.
Clear service explanations, industry badges, and company background.
A redesigned logo with enhanced spacing and color correction.
A fully integrated job application form with smart sectioning, ideal for mobile completion.
SEO basics and CTAs placed strategically to support conversions.

The design maintained visual alignment with the existing identity but brought a much-needed sense of professionalism and ease.

BUSINESS IMPACT

65% increase in job application form submissions.
58% of new customer inquiries now come through the website — up from 0%.
The internal team now uses the site as a reference in all hiring and client interactions.
According to the client, "the new site finally makes our business feel legitimate in the eyes of new partners."

65% increase in job application form submissions.
58% of new customer inquiries now come through the website — up from 0%.
The internal team now uses the site as a reference in all hiring and client interactions.
According to the client, "the new site finally makes our business feel legitimate in the eyes of new partners."

BUSINESS IMPACT

65% increase in job application form submissions.
58% of new customer inquiries now come through the website — up from 0%.
The internal team now uses the site as a reference in all hiring and client interactions.
According to the client, "the new site finally makes our business feel legitimate in the eyes of new partners."