Nadiia Akymova - Portfolio

CHALLENGE

The business was at a pivotal point — looking to scale and attract larger B2B clients. The main challenge was to craft their first digital touchpoint that builds trust, communicates value quickly, and converts website visitors into qualified leads.

CHALLENGE

The business was at a pivotal point — looking to scale and attract larger B2B clients. The main challenge was to craft their first digital touchpoint that builds trust, communicates value quickly, and converts website visitors into qualified leads.

MY APPROACH

I approached the project with a clear focus on information architecture, conversion flow, and user trust-building.

Key steps included:
– Designing a content hierarchy that leads visitors from awareness to action
– Highlighting performance metrics and client industries to establish authority
– Integrating testimonials and social proof early in the scroll flow
– Adding a FAQ section, based on the most common concerns voiced by larger potential clients in previous sales calls
– Keeping interactions minimal and mobile-friendly for decision-makers often browsing on the go

I approached the project with a clear focus on information architecture, conversion flow, and user trust-building.

Key steps included:
– Designing a content hierarchy that leads visitors from awareness to action
– Highlighting performance metrics and client industries to establish authority
– Integrating testimonials and social proof early in the scroll flow
– Adding a FAQ section, based on the most common concerns voiced by larger potential clients in previous sales calls
– Keeping interactions minimal and mobile-friendly for decision-makers often browsing on the go

MY APPROACH

I approached the project with a clear focus on information architecture, conversion flow, and user trust-building.

Key steps included:
– Designing a content hierarchy that leads visitors from awareness to action
– Highlighting performance metrics and client industries to establish authority
– Integrating testimonials and social proof early in the scroll flow
– Adding a FAQ section, based on the most common concerns voiced by larger potential clients in previous sales calls
– Keeping interactions minimal and mobile-friendly for decision-makers often browsing on the go

DESIGN SOLUTION

Inspired by modern B2B SaaS aesthetics, I delivered a clean, uncluttered interface using neutral tones and soft gradients to convey reliability and professionalism.

To align with the "traffic maximization" theme behind the brand name, I incorporated growth-related visual metaphors(such as mountains and elevation paths) and used subtle microanimations (e.g., floating clouds) to add a sense of lightness and momentum.

The project was implemented in Framer, ensuring speed, responsiveness, and future scalability.

Inspired by modern B2B SaaS aesthetics, I delivered a clean, uncluttered interface using neutral tones and soft gradients to convey reliability and professionalism.

To align with the "traffic maximization" theme behind the brand name, I incorporated growth-related visual metaphors(such as mountains and elevation paths) and used subtle microanimations (e.g., floating clouds) to add a sense of lightness and momentum.

The project was implemented in Framer, ensuring speed, responsiveness, and future scalability.

DESIGN SOLUTION

Inspired by modern B2B SaaS aesthetics, I delivered a clean, uncluttered interface using neutral tones and soft gradients to convey reliability and professionalism.

To align with the "traffic maximization" theme behind the brand name, I incorporated growth-related visual metaphors(such as mountains and elevation paths) and used subtle microanimations (e.g., floating clouds) to add a sense of lightness and momentum.

The project was implemented in Framer, ensuring speed, responsiveness, and future scalability.