Nadiia Akymova - Portfolio

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18:49:59

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18:49:59

CONTACT NOW

MARKETING SCHOOL SALES PAGE

An online education platform specializing in social media marketing, known for its energetic approach and ambitious launch goals. They were preparing to promote a new course focused on project marketing and automation — using short video content.

Note: The full case is presented as a scrolling video here to preserve the interactive nature and motion-first experience of the design.

Client

Margo Bylinina

Year

2021

CHALLENGE

The client needed a bold, animated website that would:

Impress at first glance (visual "wow-effect");
Keep users engaged on a scroll-heavy, text-rich landing page;
Maintain clarity while showcasing a complex offer with multiple benefits;
Increase conversions without relying on traditional sales tactics.

It was 2021 — bold UI motion wasn't mainstream, and most websites were still static. We needed to go beyond standard layouts and create an interactive visual experience.

The client needed a bold, animated website that would:

Impress at first glance (visual "wow-effect");
Keep users engaged on a scroll-heavy, text-rich landing page;
Maintain clarity while showcasing a complex offer with multiple benefits;
Increase conversions without relying on traditional sales tactics.

It was 2021 — bold UI motion wasn't mainstream, and most websites were still static. We needed to go beyond standard layouts and create an interactive visual experience.

CHALLENGE

The client needed a bold, animated website that would:

Impress at first glance (visual "wow-effect");
Keep users engaged on a scroll-heavy, text-rich landing page;
Maintain clarity while showcasing a complex offer with multiple benefits;
Increase conversions without relying on traditional sales tactics.

It was 2021 — bold UI motion wasn't mainstream, and most websites were still static. We needed to go beyond standard layouts and create an interactive visual experience.

MY APPROACH

I led the UX concept and full art direction, including a creative direction for photoshoot — built around deep red and burgundy tones to stand out and reflect the course’s intensity and confidence.
Structured the long-form content in a way that encourages gradual discovery, using split sections, micro-interactions, and visual breaks to retain attention.
Added interactive scroll mechanics with layered animations and movement triggers that bring the content to life — every scroll feels like progress.
Introduced playful illustrations and universal UI patterns to balance readability with excitement.

I led the UX concept and full art direction, including a creative direction for photoshoot — built around deep red and burgundy tones to stand out and reflect the course’s intensity and confidence.
Structured the long-form content in a way that encourages gradual discovery, using split sections, micro-interactions, and visual breaks to retain attention.
Added interactive scroll mechanics with layered animations and movement triggers that bring the content to life — every scroll feels like progress.
Introduced playful illustrations and universal UI patterns to balance readability with excitement.

MY APPROACH

I led the UX concept and full art direction, including a creative direction for photoshoot — built around deep red and burgundy tones to stand out and reflect the course’s intensity and confidence.
Structured the long-form content in a way that encourages gradual discovery, using split sections, micro-interactions, and visual breaks to retain attention.
Added interactive scroll mechanics with layered animations and movement triggers that bring the content to life — every scroll feels like progress.
Introduced playful illustrations and universal UI patterns to balance readability with excitement.

DESIGN SOLUTION

Built in Tilda no-code with heavy use of custom motion blocks and parallax layers;

Icons, shapes, and section transitions were designed to resemble a game-like UX;
Visual rhythm was created with alternating blocks, animation delays, and anchored CTA buttons;
Rich photography + interactive storytelling made the page feel alive and dynamic — like a teaser to the course itself.

Built in Tilda no-code with heavy use of custom motion blocks and parallax layers;

Icons, shapes, and section transitions were designed to resemble a game-like UX;
Visual rhythm was created with alternating blocks, animation delays, and anchored CTA buttons;
Rich photography + interactive storytelling made the page feel alive and dynamic — like a teaser to the course itself.

DESIGN SOLUTION

Built in Tilda no-code with heavy use of custom motion blocks and parallax layers;

Icons, shapes, and section transitions were designed to resemble a game-like UX;
Visual rhythm was created with alternating blocks, animation delays, and anchored CTA buttons;
Rich photography + interactive storytelling made the page feel alive and dynamic — like a teaser to the course itself.