Nadiia Akymova - Portfolio

CHALLENGE

With the rise of AI tools in creative industries, the client was launching a 3-day online masterclass on creative video editing for short-form content (Reels, Shorts, TikTok).

The key goal was to design a landing page that not only informs but emotionally immerses users into the cinematic storytelling world — reflecting both the educational value and the creative spirit of the course.

Additionally, the client wanted to highlight performance statistics and address an audience eager to embrace both traditional storytelling and emerging AI-driven design tools.

With the rise of AI tools in creative industries, the client was launching a 3-day online masterclass on creative video editing for short-form content (Reels, Shorts, TikTok).

The key goal was to design a landing page that not only informs but emotionally immerses users into the cinematic storytelling world — reflecting both the educational value and the creative spirit of the course.

Additionally, the client wanted to highlight performance statistics and address an audience eager to embrace both traditional storytelling and emerging AI-driven design tools.

CHALLENGE

With the rise of AI tools in creative industries, the client was launching a 3-day online masterclass on creative video editing for short-form content (Reels, Shorts, TikTok).

The key goal was to design a landing page that not only informs but emotionally immerses users into the cinematic storytelling world — reflecting both the educational value and the creative spirit of the course.

Additionally, the client wanted to highlight performance statistics and address an audience eager to embrace both traditional storytelling and emerging AI-driven design tools.

MY APPROACH

My design direction was driven by the intersection of cinema and digital creativity.

Key steps in my UX/UI process:
– Establishing an emotional visual theme based on cinema culture: theater-red color palette, retro TV sets, and vertical screen formats resembling smartphone Reels
– Incorporating AI-generated graphics to underline the course topic and align with the zeitgeist of AI-assisted creativity
– Structuring the page as a narrative journey, blending storytelling theory with visual design to lead users toward conversion
– Showcasing real engagement metrics from the course author’s social media accounts to build trust
– Adding an editorial-style block: “How the Film Industry Influenced Short-Form Videos”, written with the help of AI, providing educational value and SEO weight

My design direction was driven by the intersection of cinema and digital creativity.

Key steps in my UX/UI process:
– Establishing an emotional visual theme based on cinema culture: theater-red color palette, retro TV sets, and vertical screen formats resembling smartphone Reels
– Incorporating AI-generated graphics to underline the course topic and align with the zeitgeist of AI-assisted creativity
– Structuring the page as a narrative journey, blending storytelling theory with visual design to lead users toward conversion
– Showcasing real engagement metrics from the course author’s social media accounts to build trust
– Adding an editorial-style block: “How the Film Industry Influenced Short-Form Videos”, written with the help of AI, providing educational value and SEO weight

MY APPROACH

My design direction was driven by the intersection of cinema and digital creativity.

Key steps in my UX/UI process:
– Establishing an emotional visual theme based on cinema culture: theater-red color palette, retro TV sets, and vertical screen formats resembling smartphone Reels
– Incorporating AI-generated graphics to underline the course topic and align with the zeitgeist of AI-assisted creativity
– Structuring the page as a narrative journey, blending storytelling theory with visual design to lead users toward conversion
– Showcasing real engagement metrics from the course author’s social media accounts to build trust
– Adding an editorial-style block: “How the Film Industry Influenced Short-Form Videos”, written with the help of AI, providing educational value and SEO weight

DESIGN SOLUTION

The final landing page combined bold cinematic visuals with conversion-driven UX flow:

– Strong above-the-fold hook with video-driven imagery
– Clear course breakdown with learning outcomes
– Social proof through engagement numbers and testimonials
– Deep red color palette evoking cinema seats and movie premieres
– Smooth mobile responsiveness for social media-savvy audiences

Additionally, I applied the same visual identity across presentation materials for the lessons, ensuring brand consistency throughout the entire learning journey.

The final landing page combined bold cinematic visuals with conversion-driven UX flow:

– Strong above-the-fold hook with video-driven imagery
– Clear course breakdown with learning outcomes
– Social proof through engagement numbers and testimonials
– Deep red color palette evoking cinema seats and movie premieres
– Smooth mobile responsiveness for social media-savvy audiences

Additionally, I applied the same visual identity across presentation materials for the lessons, ensuring brand consistency throughout the entire learning journey.

DESIGN SOLUTION

The final landing page combined bold cinematic visuals with conversion-driven UX flow:

– Strong above-the-fold hook with video-driven imagery
– Clear course breakdown with learning outcomes
– Social proof through engagement numbers and testimonials
– Deep red color palette evoking cinema seats and movie premieres
– Smooth mobile responsiveness for social media-savvy audiences

Additionally, I applied the same visual identity across presentation materials for the lessons, ensuring brand consistency throughout the entire learning journey.