Nadiia Akymova - Portfolio

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Clean & Scalable Brand Identity for a New Marketplace Startup

Cebec is an early-stage marketplace startup preparing for launch and its first round of investment. The team needed a clean, trustworthy, and scalable visual identity that would communicate clarity, structure, eco-awareness, and user-friendly simplicity. I created a soft, modern brand system rooted in confident minimalism — with a calm green palette, accessible typography, and clear graphic cues — to help Cebec enter the market with a professional, investment-ready presence.

Client

Cebec

Year

2025

CHALLENGE

As a new marketplace concept, Cebec needed a distinctive yet approachable identity that could communicate trust from day one. The startup had no established visual direction and needed a system that felt simple, modern, and reliable — without the aggressive “bold tech” aesthetic typical of many early-stage startups.

The challenge was to design a visual identity that would resonate with everyday users and partner businesses, present the service as stable and eco-conscious, and provide a strong foundation for investor decks, early marketing, and future product development.

CHALLENGE

MY APPROACH

I began by researching the emotional and practical needs of Cebec’s target audience — people who value clarity, fairness, transparency, and convenience.

Based on these insights, I built the brand around confident simplicity rather than loud disruptiveness. The visual language focuses on clean typography, a soft eco-inspired green palette, and smooth geometric forms that anchor the brand in trust, calmness, and utility.

The goal was to create an identity that feels modern and scalable, yet warm and accessible enough to gain user and investor confidence from the start.

I began by researching the emotional and practical needs of Cebec’s target audience — people who value clarity, fairness, transparency, and convenience.

The goal was to create an identity that feels modern and scalable, yet warm and accessible enough to gain user and investor confidence from the start.

MY APPROACH

I began by researching the emotional and practical needs of Cebec’s target audience — people who value clarity, fairness, transparency, and convenience.

The goal was to create an identity that feels modern and scalable, yet warm and accessible enough to gain user and investor confidence from the start.

DESIGN SOLUTION

The final identity is minimal, friendly, and highly functional.
I developed:

a calm, trustworthy green color system inspired by eco-conscious values;
a clean, readable typographic style optimized for accessibility;
soft geometric shapes and arrow-based motifs symbolizing movement, delivery, and ease of use;
simple, structured layouts for signage, employee badges, packaging, and printed materials;
a unified visual system that seamlessly scales into digital interfaces, marketing, and future product branding.

This design expresses reliability, transparency, and modernity — essential qualities for a marketplace handling goods, delivery, and customer trust.

The final identity is minimal, friendly, and highly functional.
I developed:

a calm, trustworthy green color system inspired by eco-conscious values;
a clean, readable typographic style optimized for accessibility;
soft geometric shapes and arrow-based motifs symbolizing movement, delivery, and ease of use;
simple, structured layouts for signage, employee badges, packaging, and printed materials;
a unified visual system that seamlessly scales into digital interfaces, marketing, and future product branding.

This design expresses reliability, transparency, and modernity — essential qualities for a marketplace handling goods, delivery, and customer trust.

DESIGN SOLUTION

The final identity is minimal, friendly, and highly functional.
I developed:

a calm, trustworthy green color system inspired by eco-conscious values;
a clean, readable typographic style optimized for accessibility;
soft geometric shapes and arrow-based motifs symbolizing movement, delivery, and ease of use;
simple, structured layouts for signage, employee badges, packaging, and printed materials;
a unified visual system that seamlessly scales into digital interfaces, marketing, and future product branding.

This design expresses reliability, transparency, and modernity — essential qualities for a marketplace handling goods, delivery, and customer trust.

BUSINESS IMPACT

The new branding positioned Cebec as a credible, investment-ready startup with a clear and cohesive visual strategy.

The identity helped the founders communicate their vision effectively in pitch materials, build early trust with users, and present the company as a stable, modern service.
The minimal, scalable system also reduces printing costs, supports eco-friendly values, and provides a strong visual foundation for future UI/UX development and product growth.

The new branding positioned Cebec as a credible, investment-ready startup with a clear and cohesive visual strategy.