Deck Academy Guide Landing Page
Deck Academy Guide Landing Page
Deck Academy is a Seattle-based educational brand helping contractors, real estate professionals, and service providers grow their businesses through social media. The founder offers practical guides and step-by-step digital courses focused on marketing, content, and automation strategies.
Client
Deck Academy
Year
2025
Category
UX/UI Design | Conversion Strategy
Live Project
Explore Full Project
CHALLENGE
CHALLENGE
The client needed a high-converting landing page to drive cold traffic from Instagram and TikTok directly into a purchase. In addition, he needed a seamless learning experience where users could instantly access their purchased guide and be introduced to the full course offering. The goal was to build trust, answer key objections, and create a clear pathway from curiosity to conversion.
The client needed a high-converting landing page to drive cold traffic from Instagram and TikTok directly into a purchase. In addition, he needed a seamless learning experience where users could instantly access their purchased guide and be introduced to the full course offering. The goal was to build trust, answer key objections, and create a clear pathway from curiosity to conversion.
CHALLENGE
The client needed a high-converting landing page to drive cold traffic from Instagram and TikTok directly into a purchase. In addition, he needed a seamless learning experience where users could instantly access their purchased guide and be introduced to the full course offering. The goal was to build trust, answer key objections, and create a clear pathway from curiosity to conversion.
MY APPROACH
MY APPROACH
I started by mapping out the user journey — identifying pain points, motivations, and possible drop-off moments.
Together with the client, we restructured the content and simplified the copy to make it more relatable, benefit-driven, and conversion-focused.
Visually, I designed a clean, minimal layout with recognizable industry elements — like houses, structures, and bold icons — to create instant familiarity with the target audience. Both the landing page and internal course platform were built using a no-code system, enabling the client to manage and scale content independently.
I started by mapping out the user journey — identifying pain points, motivations, and possible drop-off moments.
Together with the client, we restructured the content and simplified the copy to make it more relatable, benefit-driven, and conversion-focused.
Visually, I designed a clean, minimal layout with recognizable industry elements — like houses, structures, and bold icons — to create instant familiarity with the target audience. Both the landing page and internal course platform were built using a no-code system, enabling the client to manage and scale content independently.
MY APPROACH
I started by mapping out the user journey — identifying pain points, motivations, and possible drop-off moments.
Together with the client, we restructured the content and simplified the copy to make it more relatable, benefit-driven, and conversion-focused.
Visually, I designed a clean, minimal layout with recognizable industry elements — like houses, structures, and bold icons — to create instant familiarity with the target audience. Both the landing page and internal course platform were built using a no-code system, enabling the client to manage and scale content independently.
DESIGN SOLUTION
DESIGN SOLUTION
Straightforward landing page focused on clarity, trust, and clear value
Clean yet bold visuals referencing construction and home services
Responsive design across all devices
No-code build: fast deployment, full scalability
Unified user experience between landing page and learning platform
Straightforward landing page focused on clarity, trust, and clear value
Clean yet bold visuals referencing construction and home services
Responsive design across all devices
No-code build: fast deployment, full scalability
Unified user experience between landing page and learning platform
DESIGN SOLUTION
Straightforward landing page focused on clarity, trust, and clear value
Clean yet bold visuals referencing construction and home services
Responsive design across all devices
No-code build: fast deployment, full scalability
Unified user experience between landing page and learning platform
BUSINESS IMPACT
BUSINESS IMPACT
83% conversion from landing page visitors to guide purchases
40%+ upsell rate to the full-length digital course
Significant drop in support inquiries — users found everything clearly explained
Established a visual identity that the client now uses across all platforms
The landing page and platform became the main funnel entry point for Deck Academy
83% conversion from landing page visitors to guide purchases
40%+ upsell rate to the full-length digital course
Significant drop in support inquiries — users found everything clearly explained
Established a visual identity that the client now uses across all platforms
The landing page and platform became the main funnel entry point for Deck Academy
BUSINESS IMPACT
83% conversion from landing page visitors to guide purchases
40%+ upsell rate to the full-length digital course
Significant drop in support inquiries — users found everything clearly explained
Established a visual identity that the client now uses across all platforms
The landing page and platform became the main funnel entry point for Deck Academy
More Works More Works
More Works More Works
ДЩТВЩТ АФЫРШЩТ ЫЕНДШЫЕ
WEB DESIGN / WIX IMPLEMENTATION
2023
2023
ДЩТВЩТ АФЫРШЩТ ЫЕНДШЫЕ
WEB DESIGN / WIX IMPLEMENTATION
2023
2023
ДЩТВЩТ АФЫРШЩТ ЫЕНДШЫЕ
WEB DESIGN / WIX IMPLEMENTATION
2023
2023
ДЩТВЩТ АФЫРШЩТ ЫЕНДШЫЕ
WEB DESIGN / WIX IMPLEMENTATION
2023
2023
LEAD GENERATION AGENCY
B2B | UX/UI DESIGN | FRAMER
2025
2025
LEAD GENERATION AGENCY
B2B | UX/UI DESIGN | FRAMER
2025
2025
LEAD GENERATION AGENCY
B2B | UX/UI DESIGN | FRAMER
2025
2025
LEAD GENERATION AGENCY
B2B | UX/UI DESIGN | FRAMER
2025
2025
Eligible to work in the EU (no sponsorship required).
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Eligible to work in the EU (no sponsorship required).
Go Back To Top