Pre-launch website for a small-scale farm
Pre-launch website for a small-scale farm
Willow Creek Farm is a newly designed website for a small family-run farm near Seattle, producing small-batch dairy and handmade goods.
The site has been fully designed and developed and is currently in a pre-launch phase, preparing for the first group of local members.
The project focuses on creating a calm, trust-driven digital experience that supports long-term relationships rather than one-time transactions.
Client
Willow Creek Milk Farm
Year
2026
Category
UX/UI Design | Web Design | Framer
Challenge
Challenge
Small farms often depend on word-of-mouth and social media, which makes it difficult to clearly communicate how the business actually works.
Potential customers want transparency and trust, but frequently lack a clear understanding of small-batch production, limited availability, and subscription-based models.
The main challenge was not maximizing sales, but setting the right expectations and building credibility before launch.
Small farms often depend on word-of-mouth and social media, which makes it difficult to clearly communicate how the business actually works.
Potential customers want transparency and trust, but frequently lack a clear understanding of small-batch production, limited availability, and subscription-based models.
The main challenge was not maximizing sales, but setting the right expectations and building credibility before launch.
Challenge
Small farms often depend on word-of-mouth and social media, which makes it difficult to clearly communicate how the business actually works.
Potential customers want transparency and trust, but frequently lack a clear understanding of small-batch production, limited availability, and subscription-based models.
The main challenge was not maximizing sales, but setting the right expectations and building credibility before launch.
My approach
My approach
I approached the project as an experience design task rather than a traditional e-commerce website.
Prioritized understanding before conversion
Structured content to reduce uncertainty and cognitive load
Used transparency as a trust-building UX tool
Designed soft, invitational CTAs instead of urgency-driven messaging
The goal was to help users feel confident, informed, and comfortable before committing.
I approached the project as an experience design task rather than a traditional e-commerce website.
Prioritized understanding before conversion
Structured content to reduce uncertainty and cognitive load
Used transparency as a trust-building UX tool
Designed soft, invitational CTAs instead of urgency-driven messaging
The goal was to help users feel confident, informed, and comfortable before committing.
My approach
I approached the project as an experience design task rather than a traditional e-commerce website.
Prioritized understanding before conversion
Structured content to reduce uncertainty and cognitive load
Used transparency as a trust-building UX tool
Designed soft, invitational CTAs instead of urgency-driven messaging
The goal was to help users feel confident, informed, and comfortable before committing.
Design solution
Design solution
The final solution is a calm, clearly structured website that guides users through the experience step by step:
Story → process → offering → commitment content flow
Subscription-based model instead of traditional shop mechanics
Limited availability communicated clearly and honestly
Simple pricing structure with clear justification
Human tone of voice across all pages
Direct, personal contact instead of automated flows
Key pages include Home, About, How it works, Pricing, FAQ, Contact, and Privacy Policy — all designed to support clarity and trust.
The final solution is a calm, clearly structured website that guides users through the experience step by step:
Story → process → offering → commitment content flow
Subscription-based model instead of traditional shop mechanics
Limited availability communicated clearly and honestly
Simple pricing structure with clear justification
Human tone of voice across all pages
Direct, personal contact instead of automated flows
Key pages include Home, About, How it works, Pricing, FAQ, Contact, and Privacy Policy — all designed to support clarity and trust.
Design solution
The final solution is a calm, clearly structured website that guides users through the experience step by step:
Story → process → offering → commitment content flow
Subscription-based model instead of traditional shop mechanics
Limited availability communicated clearly and honestly
Simple pricing structure with clear justification
Human tone of voice across all pages
Direct, personal contact instead of automated flows
Key pages include Home, About, How it works, Pricing, FAQ, Contact, and Privacy Policy — all designed to support clarity and trust.
Business impact
Business impact
Although the site is still in pre-launch, it provides a strong foundation for onboarding the first members with clear expectations and minimal friction.
The website enables the farm to:
Communicate its process and values in one consistent place
Build trust before launch
Support a subscription-based business model
Reduce misunderstandings around availability and pricing
The structure allows for future iteration based on real user feedback after launch.
This project demonstrates how UX design can support clarity and trust at an early business stage — before launch, metrics, or scale.
Although the site is still in pre-launch, it provides a strong foundation for onboarding the first members with clear expectations and minimal friction.
The website enables the farm to:
Communicate its process and values in one consistent place
Build trust before launch
Support a subscription-based business model
Reduce misunderstandings around availability and pricing
The structure allows for future iteration based on real user feedback after launch.
This project demonstrates how UX design can support clarity and trust at an early business stage — before launch, metrics, or scale.
Business impact
Although the site is still in pre-launch, it provides a strong foundation for onboarding the first members with clear expectations and minimal friction.
The website enables the farm to:
Communicate its process and values in one consistent place
Build trust before launch
Support a subscription-based business model
Reduce misunderstandings around availability and pricing
The structure allows for future iteration based on real user feedback after launch.
This project demonstrates how UX design can support clarity and trust at an early business stage — before launch, metrics, or scale.
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Eligible to work in the EU (no sponsorship required).
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Eligible to work in the EU (no sponsorship required).
Go Back To Top