Youth Basketball Team Website
Youth Basketball Team Website
A registration-focused website for a youth basketball team in Canada, designed to help parents quickly understand the program, feel confident about their choice, and enroll their child.
Client
BC Izmail Club
Year
2025
Category
UX/UI Design
Challenge
Challenge
Parents needed clear answers about safety, structure, and coaching approach.
The project also had visual constraints: no professional photos and no AI-generated imagery allowed.
Parents needed clear answers about safety, structure, and coaching approach.
The project also had visual constraints: no professional photos and no AI-generated imagery allowed.
Challenge
Parents needed clear answers about safety, structure, and coaching approach.
The project also had visual constraints: no professional photos and no AI-generated imagery allowed.
UX approach
UX approach
The website was designed as a low-friction, anxiety-reducing experience:
A single, structured main page presenting all key information in a calm, logical flow
Content blocks built around the real questions parents ask before enrolling
Simple navigation with minimal decision points
The structure prioritizes clarity and reassurance over complexity.
The website was designed as a low-friction, anxiety-reducing experience:
A single, structured main page presenting all key information in a calm, logical flow
Content blocks built around the real questions parents ask before enrolling
Simple navigation with minimal decision points
The structure prioritizes clarity and reassurance over complexity.
UX approach
The website was designed as a low-friction, anxiety-reducing experience:
A single, structured main page presenting all key information in a calm, logical flow
Content blocks built around the real questions parents ask before enrolling
Simple navigation with minimal decision points
The structure prioritizes clarity and reassurance over complexity.
Visual decisions
Visual decisions
To maintain authenticity and trust, I used a combination of real phone photos and curated stock imagery:
Real photos preserve a sense of honesty and everyday life
Supporting visuals help keep the overall look clean and professional
The visual style remains calm, mature, and respectful — designed for parents, not children.
To maintain authenticity and trust, I used a combination of real phone photos and curated stock imagery:
Real photos preserve a sense of honesty and everyday life
Supporting visuals help keep the overall look clean and professional
The visual style remains calm, mature, and respectful — designed for parents, not children.
Visual decisions
To maintain authenticity and trust, I used a combination of real phone photos and curated stock imagery:
Real photos preserve a sense of honesty and everyday life
Supporting visuals help keep the overall look clean and professional
The visual style remains calm, mature, and respectful — designed for parents, not children.
Outcome
Outcome
A clear and welcoming website that communicates care, professionalism, and structure, helping parents feel confident and comfortable enrolling their child.
A clear and welcoming website that communicates care, professionalism, and structure, helping parents feel confident and comfortable enrolling their child.
Outcome
A clear and welcoming website that communicates care, professionalism, and structure, helping parents feel confident and comfortable enrolling their child.
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Eligible to work in the EU (no sponsorship required).
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Eligible to work in the EU (no sponsorship required).
Go Back To Top